Rector’s eNews 34 – 30 October 2024
/ Community Partnerships / Michaelhouse Environment / Michaelhouse Life / Newsletters / Old Boys / Outdoor Education / Spiritual / SportWe are currently underway with a very important and exciting project to refresh our Corporate Identity. This project is being co-ordinated by our Admissions & Marketing Department, together with experts in the field and is also considering feedback from a wide range of representatives throughout our Michaelhouse community.
Why do we need a refresh? Looking back, in 2004 a deep brand audit was conducted (facilitated by Terra Nova) which would go on to be overlayed with other work done in preparation for executing the Vision 2015 Strategic Plan. What followed was a three-year period of implementation beginning at the start of 2008. This has over time and through the execution of the Vision 2015 and subsequent 125th anniversary strategic programmes evolved into a cumbersome and in some cases no longer purpose fit corporate identity. As the Generational Plan is rolled out, the timing is ideal for the next major evaluation of our brand’s evolution.
As we codify the Generational Plan, we must be able to portray effectively and consistently what will be The Michaelhouse Promise and align our brand with everything implied by the contents of the Generational Plan. This will flow over to all aspects of our brand, from apparel, to stationery, to signage, and to our school’s digital media, including a refreshed school website. The roll-out of the refreshed corporate identity will take place during 2025.
The high equity that our Michaelhouse brand currently enjoys partly relates to a combination of positive awareness of our Michaelhouse brand, perceived quality, brand associations and, of course, loyalty to our brand. We are very proud of our Michaelhouse brand, and we trust that everyone in our Michaelhouse community will continue to stand as equally proud ambassadors, protecting and living out the values that our brand has, and still stands for, over many generations to come.
“Branding demands commitment; commitment to continual re-invention…It is easy to be cynical about such things, much harder to be successful.”
— Sir Richard Branson
To read more click here